Tablets as a device existed for many years before the release of the first iPad, but Steve Jobs have made a tablet, that has become an icon of the media, the Internet revolution and the beginning of the so-called post-PC era.
iPad – new techno wheel?
Apple has not invented tablets, and Steve Jobs did not invent the wheel. He gave it wheels and set it on a good, asphalt road – Apple changed the function of the tablet computer as a shortcut to the Internet. And it all started with a question – why do we need a computer keyboard? It could be replaced with a good touch screen, the optimal screen size and well refined virtual keyboard – and by 2010 … no one offered such a solution.
iPhone or iPad – the chicken or the egg?
Apple created the basis for today’s rapidly growing mobile market by issuing the first touchscreen smartphone in mid-2007. The world quickly became fixated on the new device, especially after the release of the famous iPhone 3G. When the success of the iPhone has already been well-established, Steve Jobs decided to issue a second child of Apple, which was to conquer the world. It turns out, however, that the iPad was planned as the first device but during the development of the intuitive computer without a keyboard, Jobs came to a conclusion that he must get people to “wear” it with them, and mobile phones already filled our pockets … It was so inseparable for us as our home keys. That is why the iPhone, not the iPad, was first introduced to the market.
Mobile revolution of the first iPad
The success and rapid strengthening of a dominant position by the iPhone made Jobs introduce the tablet – the iPad in the US appeared on 3 April 2010. This month it’s been (only) five and so much in the market has already happened, as if a whole era has passed. But let us go back to the past… After 80 days, Apple has sold 3 million iPads – a result many companies can only dream of. A 10 inch tablet had only a 1 GHz processor and 256 MB of RAM and the 5th version of iOS.
The iPad – only a fancy gadget?
However, many people from the very launch have had their doubts, which appeared in the internet on various websites. “Actually, why do we need a tablet?” – such questions were asked… Is it just a trendy gadget, too weak in performance and too limited in functionality compared to laptops or PCs? At the time, those doubts were justified – the smartphone was more handy and portable, while the desktop more efficient and better at home. The tablet attacked laptop positions, defended by first netbooks, and later ultrabooks. However Jobs, who was a genius and creative marketer quickly managed to drag users to his side:
The iPad versus other mobile devices
The iPad quickly killed netbooks, which were an interesting concept, but they were not so innovative and had an ill-fitting hardware for their operating system. Windows Vista was a failure, and the programs on a Windows XP often were lagging, so the only advantage of the netbooks were their lower prices, causing them to initially be a good-seller, but as producers felt the fever of gold, they started upping the price tag. This proved to be deadly for netbooks. The pricing policy also crashed the offensive invented by Intel’s ultrabook. Although this time it was supposed to not only be supermobile, but also efficient and elegant hardware tablet and laptop at the same time; It he has not won the market. Although ultrabooks were nice, efficient and well-designed, they costed around 1000 EUR. At this price the whole campaign was absolutely counterproductive. Unfortunately Windows 7, which was never developed as a mobile system wasn’t smooth enough either. Although the intention was good, the execution of this project and the pricing policy proved to be a failure. The same is happening with Google Chromebooks. And from the start, other producers of tablets haven’t made nothing better – still no iPad killer.
iPad – the secret of Apple’s first success
How did the Apple tablet do it? At the beginning it was cool and a big novelty – it was like an iPhone without the option of ringing – as elegant, but larger, more visible, with extended multimedia usage. Faithful Apple users where buying the first iPad from the start. iPads quickly spread not only in the US – in pubs, on the streets, even in parliaments, where politicians of different options liked to show up with the iPad.
The end of Jobs era
At the end of 2011, Steve Jobs passed away due to his ongoing sickness. Although Apple has lost a genius, the future was not a grim sight – quite the contrary … With time it got wings. The new boss, Tim Cook, was focusing not on revolution, but evolution, opening up more to the needs of customers that have never been in Apple’s stables. Along the way, however, there was a small failure – iPad 3, which came out shortly after the passing of Jobs had more powerful components, but also overheated a bit. This, and it still had the flaws of its predecessors – was heavy (weighing 650 grams), had a big and uncomfortable to hold screen, a size that did not allow to fit it in a jacket pocket, a too limited system back then and too few free-value applications… Those that were good unfortunately costed dearly.
The beginning of Cook era in Apple
Tim Cook in late 2012 made a small evolution and introduced what was missing in the iPad. When it appeared on the market it become a key success of Apple, which finally convinced me (and many others) to the Apple tablet – a nearly 8-inch iPad mini launched together with an improved iPad 4. Jobs had his opinions – a smartphones should have a 3.5-inch screen and tablet should have a 10-inch screen – because these were according to him, the optimum size of such devices. But even a genius might be wrong – it turned out that the smaller iPad mini attracted a wide interest, as users were willing to buy a device with different diagonals.
iPad mini – Apple’s bullseye?
iPad mini was the first Apple tablet with just the right size – it fits into every pocket of a jacket and wide pants. It could therefore be carried as an iPhone, while keeping the original iPad as a more classic home device. It was definitely lighter (approx 340 grams) than the current iPad (approx. 650 grams). You could easily hold it in one hand for long time without feeling fatigue. This is perhaps the first time Apple has dropped the price of tablets below known psychological barriers. But the iPad mini was not perfect – it lacked the Retina display and the latest processor at the time (in fact it was an iPad 2 in a smaller package).
iPad Air and iPad mini Retina – two perfect tablets on the market
But in late 2013 Apple quickly sent to the market 2 new key models of the iPad – a very thin 10-inch iPad Air and an even thinner iPad mini 2 with the latest 64-bit processor A7, a new iOS7 system with a lot of changes and the expected Retina with resolution higher than full HD, creating this time the ideal tablet, which began to sell very well. At the same time the price of first-generation iPad mini has fallen significantly – Apple finally wasn’t as expensive as before.
More Apps is the power of Apple?
Tim Cook came out with a different crowd of tablet users who didn’t buy Apple’s tablet before because of a too steep price, a bulky design or a lack of an intermediate diagonal. As if that was not enough, Cook took off the fee for the famous office suite applications by Apple – polished iWork suite of tools, which includes Pages, Numbers, Keynote, iPhoto and iMovie. Suddenly, they were offered for free. In the meantime a number of applications (also free) in AppStore increased exponentially, increasing the functionality of the Apple tablet.
5 best features of today’s iPad mini, which make this tablet great
Since the release of the first iPad Air and iPad Mini Retina, Apple has had virtually no competition, because the iPad also got rid of its biggest drawbacks – large dimensions, heavy weight, steep price and expensive programs.
Here are the 5 most important advantages of the iPad, which largely make this the best equipment currently as a tablet PC. First, the format of 4: 3 instead of widely used 16: 9 (4: 3 is ideal for reading Internet) and 2048×1536 Retina display, giving a pixel density of 326ppi – both of these solutions provide clarity and convenience of reading the Internet, newspapers and e-books on the iPad. The second is minimum weight – you can hold iPad mini Retina easily only with one hand for a long time without the feeling of a tired arm. Another thing is the battery, which operates several hours in heavy use, and is able to withstand even a few days on hold. The next thing is the largest number of applications on the AppStore, on Google Play there are many apps, but they are largely still stretched smartphone applications. And then there’s also the system – polished, fast, intuitive and not a laggy iOS. And last but not least – the elegance of execution – if we take any iPad in hand, you can easily see and feel it’s a premium device.
Cons of iPad?
Cons of iPad? Some can be found… It still has a non-removable battery, lack of ability to copy-paste, no AMOLED screen… Besides, Apple could add a dialer on the iPad as Samsung did with Note, but I guess Apple won’t do this, because it certainly would hurt iPhone sales. The iPad can still lose a bit of weight, but by the time of the revolution of flexible screens hits us, it is a minor thing to change…
Perfect can’t change quickly?
Recent models do not sell as well as some would like. Others immediately began to prophesize the twilight of popularity of the iPad, but I think just the opposite. These sales declines can be easily explained – the first market saturation – the fact that iPads are now very reliable and the first iPad Air and iPad mini are the devices in which nothing is missing and their users have no need to replace them. Even so, Apple still is selling now two times more tablets than (the second big player) Samsung.
iPad – ideal tablet PC after 5 years
After 5 years of development, we have an ideal tablet PC to day, which still is being chased by competition and still is uncatchable. While Samsung smartphones have chased out Apple, in tablets Apple still governs and splits. Looking at the mobile tablet market it will not change soon – thanks to the phenomenal movement with the iPad mini, Apple has removed the last defects and gave to the world an almost perfect device (in my opinion). Its perfection is indicated by the latest iPad mini 3, which is almost a copy of the older brother and its main novelty is… well, a fingerprint reader.
Evolution of the iPad – from a fancy gadget to a useful tool
The iPad has evolved from an elegant and snobbish fashion gadget towards a highly refined and useful tool for everyday use. Checking and sending emails, reading newspapers and online news, writing documents with a comfortable, not lagging keyboard (as in Android), watching TV stations through the net, creating presentations, keeping a notebook, journal and organizer – all of this is more intuitive than on any PC or other tablets. And it all fits within our pocket…
iPad – the best internet and magazine reader?
The iPad made the first revolution, but it is the consistent evolution that made it the leader of tablets despite a tough competition. Today, virtually most magazines and newspapers is issued on the iPad, furthemore there are publishers who decided to go only online. The iPad becomes a basic tool for reading magazines, newspapers and the Internet as the Amazon Kindle step by step is displacing paper books with e-books.
Still no iPad killer on horizon…
After 5 years, competition is still searching for an iPad killer. Looking at what is happening on the market, only Samsung would have the chance to catch up the iPad, but it requires focusing on their Achilles heel – on improving the software and the Android system (but that’s for Google to work on). Unfortunately, I have the impression that recently Samsung and Google instead of fighting using prices with the perfect Apple tablet, they want to sell their new products as more expensive… It came to an absurd situation, where Apple wins sometimes in the category of price / quality….
In see no iPad killers on the horizon. The “evolution of the revolution” in case of the iPad proved to be the ultimate bullseye. I wonder what the iPad will become in the next 5 years?