Learn the differences between a proof of concept (POC), prototype, and minimum viable product (MVP) to know how to approach product development.Read more
Building good digital products is a combination of being innovative and following tested mobile app development methods. A proof of concept (POC), prototype, and minimum viable product (MVP) help test a product idea before you spend funds on product development.
What are the differences between a POC, prototype, and MVP, and how to choose the one that fits your project best?
Proof of concept — A POC is a method of validating assumptions with target users and checking if your idea is feasible technically.
Prototype — A mobile app prototype evaluates the general “shape” of your idea (e.g., look, flow, user interaction).
Minimum viable product — An MVP is a fully working version of your product but with only the core features that let you collect initial user feedback.
We talk in detail about how to build an MVP in our guide.
In the world of mobile app development, a POC is a simple project that validates or demonstrates an idea. The purpose of a POC is to check if an idea can be developed and won’t consume excessive resources or time.
With a POC you essentially evaluate core functionality. If your app idea is complex, you can have many POCs to test each functionality.
User experience is pushed aside when you build a POC. That’s because it takes lots of time and work to create an optimal user experience, and that’s not the point of creating a POC. The goal is to validate technical capability.
Catch early investor interest. You can build a POC to present your idea to investors to acquire seed funding for further development.
Innovate. Innovation happens at the intersection of technological viability and market demand. A POC will help you check if your idea can be built using current technology.
Save time. When you check if your idea can be built, you automatically save time that would be wasted if you were to figure out technical viability issues once you hired developers and committed significant resources and time.
Pick the technology. Creating many POCs using different technologies can help you decide which technology stack is the most suitable for your project. This way, you’ll know early on what’s possible as you move forward and how to structure your product’s roadmap.
Check against the competition. If you plan to release a mobile application in a heavily competitive market, a POC will help you validate unique features in your offer. Your product will need to include a unique approach to solving the same problem to be a better alternative to what’s already out there.
PONS XR Interpreter
Companies around the world are increasingly embracing remote-work solutions and collaboration methods. We worked with PONS — a global publishing house and our long-term partner — to create a proof of concept for an XR cross-language communication solution supported by AI.
The POC helped validate if XR Interpreter could be used in a professional environment to make communication easier.
The technology trends for 2022 are likely to be the continuation of the technological evolution and adoption that started in 2020.Read more
One thing in 2021 was certain — the uncertainty. All the trends and projections announced for 2021 have either been modified or their emergence delayed. But in technology, we’ve seen an unprecedented evolution.
E-commerce sales soared, online education matured, and on-demand services rose to huge popularity. To meet the sudden customer demand, companies across the globe have increased their spending on digital transformation.
This demand has in turn spurred the growth and branching out of multiple related services. Will 2022 be the continuation of that expansion or maybe other technologies will see increased adoption?
5G is a gateway to the realm of a mind-bending technological revolution. That’s not an overstatement — most of the technology trends of the future will be relying on that connectivity.
According to the annual state of the global mobile economy report by GSMA, by 2025, 5G will amount to 20% of global connectivity. And while the rollout pace isn’t yet astonishing, the hype around 5G keeps the public’s interest and curiosity up.
In 2022, we’re likely to see the expansion of 5G networks and the doubling of devices with 5G capability.
Activity trackers, phones, smartglasses, cars, cameras, and plenty of other devices collect data about you and your close ones. From your physical geographic location to your browsing history to even face recognition, companies have data galore about you.
The analysis of this highly personal data (your behavior, interests, and preferences) gathered by the Internet of Things devices is dubbed the Internet of Behavior (IoB).
The more we use online services and connected devices the larger amount of personal data we leave behind. Companies know very well about our political preferences, where we live, what we do, what we believe in, what our interests are, who we associate with, etc.
This data along with a slew of information coming from devices that are yet to enter the market (e.g., smartglasses that know exactly where you look at any given moment) will give businesses an unprecedented wealth of information to use to influence our behavior.
But the IoB also means several customer benefits — for example, the more data about driving patterns is collected from connected cars, the better driving experiences the automotive companies can build.
In 2022, we’re likely to see companies use the data from connected devices to create extremely personalized offers and products.
Developing a project’s scope can be a challenge. Learn what to know before creating a scope for your product.Read more
Just like it takes time, perseverance, and patience to build your character, developing a project’s scope can sometimes be similarly challenging.
There are two most common ways of cooperation with vendors:
This article talks about the first example: when you need your idea to be translated into a more tangible form.
Be prepared that defining the scope takes time — the scope will be changing, evolving. This is a never-ending back and forth game. During the development, new things and ideas will come up that will further influence and change the scope. It’s fine.
Talk to people about problems to gather ideas and feedback. The vendor will help you make sense of it — without enough product experience, you might miss key insights from user interviews. Bring user problems and feedback you’ve gathered to the discussion with the vendor.
Don’t try to use every template — even though there are numerous templates such as Lean Canvas, whether you should use them all depends on many factors. For example, if the product will be the core of your business or maybe an extension to a process. A vendor’s product managers will help you go through these templates in the most efficient and results-oriented way.
Be proactive — scoping the product is an ongoing process. You need to actively participate in all discussions, giving feedback and sharing your thoughts as much as possible. This way you will transfer the knowledge to the people who are the experts so that they can help you scope the best first steps of your product.
Creating a project’s scope depends on many factors like business goals, product vision, users needs, and product feature requirements. Scoping requires close partnership and collaboration between the vendor and the client. It also takes time to turn your vision into specifications ready for the next phases.
Here’s how the scope progresses in granularity:
The high level contains more general assumptions like what you want to achieve, initial technology assumptions (e.g., tech stack, platforms, and other systems and integrations). It’s the description of what you want your product to be: a simple overview, without anything tangible like feature descriptions, mock-ups, or designs.
Here things get a little spicier because you’re getting into the details of your idea. For example, figure out use cases for different personas — what users should be able to do in the product. It’s also when the design enters the scope in the form of wireframes or mock-ups. In other words, the mid-level scope shows you how the app can look and what it can do. This stage ends in project requirements, general backlog (EPICs, first user stories), and general UI requirements.
It’s where your vision is translated into implementable backlog items, well-defined user stories. In other words, features developers will be working on. In this level of granularity, you’ll also consider what’s technically available and viable. Think of low level as product specifications.
Online services marketplaces have bloomed with the shift in consumer preferences toward digitally delivered services. Discover more about services marketplaces.Read more
Global village, ocean of talent, or the universe of opportunities — however you want to call it, we’re sailing away from the physical world toward the digital. People shop on mcommerce platforms, consume digital goods, and work and communicate on mobile devices. The digital shift is palpable, and the demand for online services is at an all-time high.
Building an online services marketplace can be an inspiring business opportunity, letting you tap into an increasing number of markets.
As a business owner, you’ve probably used talent sourcing platforms such as Upwork or Fiverr for hiring. You’ve called for an Uber for your commute or booked an apartment at Airbnb.
But online services can also be pretty much anything where the product is a service. You can sell online fitness lessons, live meditation sessions, or product management courses.
In an online services marketplace, service providers list their offerings. Buyers browse the app and hire a service provider to get things done. The marketplace charges commission (either from the seller or buyer or both) to facilitate the service delivery.
In 2019, consumers spent close to $10 trillion on services, but only 7% of the services have been digitized, according to the Bureau of Economic Analysis. And while the pandemic has driven a lot of the services spending down in 2020, ecommerce and digitally delivered services grew to change the status quo moving forward.
The pandemic increased the demand for service digitization. People look for online classes, coaching sessions, and online on-demand services online. Also, as the economy is bouncing back, people are expected to spend more on services like travel, hospitality, and food delivery.
Even workplaces are adopting hybrid work models with gig workers as an important part of their workforce. In 2020, on-demand services and the gig economy saw a 33% growth rate — much more than the US economy itself. COVID-19 and The Great Resignation have spurred the need for online services marketplaces.
Here are some of the benefits of an online services marketplace app:
Little inventory required: No inventory or stock is required for operating a service marketplace. You earn commissions on every successful service order fulfilled by service providers.
Learn about mobile marketplaces, their types, and opportunities in the mcommerce industry.Read more
Despite the global drop in consumption during COVID-19, the rapidly shifting consumer behavior gave online commerce a boost. Mobile commerce sales in particular experienced a significant increase as the preference toward remote transactions continues.
Businesses of all sizes have focused on developing their mobile commerce channels, with some companies experiencing online sales that outperformed even the most optimistic forecasts. But the opportunity is still available for newcomers who want to capitalize on this financially stable industry.
As much as 67% of internet users engage in digital window shopping. Of that number, 77% end up making impulsive purchases on their smartphones.
While the 25-34 age group is the most active in purchases on mobile, mobile shopping is popular across all age groups.
M-commerce is changing shopping habits and offering consumers the ultimate shopping convenience. Inclination towards mobile commerce is expected to increase the share of m-commerce in online ecommerce by 72.9%. In 2020, consumers spent $2.67 trillion on the top 100 mobile marketplaces alone.
A mobile marketplace is a digital store designed with a mobile-first strategy in mind. Consumers download the marketplace mobile app to shop online, find a new service, or simply window shop and explore goods. The marketplace hosts multiple vendors and allows shoppers to buy different products or services on a single platform.
Mobile marketplaces are a natural progression from ecommerce platforms and online stores. A mobile marketplace brings sellers closer to buyers and simplified the online shopping and selling experience for smartphone users.
Marketplace apps offer several features to facilitate product discovery and mobile payments.
Amazon, Alibaba, Etsy, and eBay are all examples of mobile marketplace apps that have done phenomenally well in recent years.
But marketplace apps aren’t limited to physical goods and the retail industry.
A marketplace can host services, courses, websites, apps, other businesses, and skills. For example, Flippa sells affiliate websites, SaaS businesses, and online stores. Gumroad sells a plethora of products made by contributing users. Humanoo has a whole package of fitness-related services and courses.
Let’s look at how push notifications can help a modern mobile app.Read more
We’re exposed to upward of 10,000 ads per day. While this might be surprising news for some, it only proves just how difficult it is to catch a user’s attention. An ever-growing competition doesn’t help, forcing companies to find new ways to interact with users.
In the age of permission-based marketing, carefully executed push notifications are an amazing alternative to engage with customers. Let’s look at how push notifications can help a modern mobile app.
A push notification is a short message that nudges a user to act. Introduced by Apple in 2009, push notifications have become a powerful user engagement tactic in recent years. Push notifications help catch a user’s attention in a busy, distracted world with low attention spans.
Push notifications notify users about an update, remind them of something, or prompt them to return to an app.
Websites, web apps, mobile apps, and even wearable apps can all send push notifications. With people spending between 5 to 6 hours on average on mobile devices, mobile app notifications are an exciting opportunity for developers, marketers, and app publishers to spur users to action.
Modern mobile marketers utilize different types of push notifications to nudge users and increase engagement:
Time-sensitive push notifications: These push notifications create a sense of urgency among users. Great for launching limited-time deals or announcing flash sales in the ecommerce industry.
Reminders: Reminders help users avoid forgetting something important, like meeting someone, completing a daily task, etc. Great for to-do apps, personal assistants and health and wellness apps.
Personalized notifications: Personalized notifications are used for sending relevant content to mobile devices. For example, a personalized special offer to convince a user to buy something.
Triggered push notifications: These push notifications are a result of the user’s actions. A daily mobile notification about a workout streak after you sign up for a health or fitness challenge is a great example.
Transactional push notifications: Transactional notifications update users about their recent purchases, subscription renewal, order status, etc. Banking apps, fintech platforms, and ecommerce apps all use transactional notifications.
Abandoned cart push notifications: These push notifications remind customers to complete their purchase. Ecommerce platforms also use these notifications to remind buyers of the time-limited nature of a deal.
Rich push notifications: Rich notifications include video, GIFs, emojis, or images for grabbing attention and maximizing engagement. Online food delivery players use food images linked to restaurant menus to make users crave and order directly.
Informational push notifications: Informational notifications deliver information and updates in real-time. Think of news apps sending instant updates with world news, or a weather app updating you about weather.
Promotional push notifications: Apps send promotional and marketing offers to segmented user lists via push notifications. Promotional notifications can increase website hits and conversion rates, and also serve as an affordable marketing medium compared to PPC, social media, and other channels.
Location-based notifications: Users receive location-based notifications when they visit a particular location. Think of Google Maps telling you about the nearest places of interest based on your recent travel history or a dating app reminding you to find your date in a new city.