The idea behind the Switch&Co was to deliver prestigious fitness and beauty services to the users located in Dubai. The co-founders had realized that there was no such service where users can find all the fancy lifestyle spots in one place. Dubai has a great number of facilities worth visiting with a strong health, fitness and well-being platform. The company wanted to build a business around fast and easy booking of prestigious fitness and health services located in Dubai.
Together we have created an app focused on easy booking of prestigious fitness and beauty services. For the first two months, we were working on the UX research in Dubai and we did a lot of workshops to identify business cases and so-called mobile moments which could serve the idea of building a mobile platform. The knowledge gathered during this process served to build a defensible business roadmap.
We have developed an iOS and web frontend, together with backend and data architecture, which we implemented in Ruby on Rails
Simply, we have learned once again how time is valuable when dedicated to Product Design and Workshops! Thanks to an in-depth analysis of the needs and market, we have delivered software that works and is desired by the users. We make it possible for Switch & Co to acquire 1000 new users every 16 days, with an average of 3 bookings per user. The app quickly spread and went from Dubai to Hong Kong and it’s on its path to conquer the ASEAN region.Â
Simply, we have learned once again how time is valuable when dedicated to Product Design and Workshops! Thanks to an in-depth analysis of the needs and market, we have delivered software that works and is desired by the users. We make it possible for Switch & Co to acquire 1000 new users every 16 days, with an average of 3 bookings per user. The app quickly spread and went from Dubai to Hong Kong and it’s on its path to conquer the ASEAN region.Â
