OnniBus.com is a leading bus transportation company in Finland. It belongs to a bigger family of bus companies founded by Sir Brian Souter that operate across the entire Europe.
OnniBus.com is a brand of trust in Finland, ranked similar to Red Cross when you ask people to name companies that they can fully rely on. The company was founded in 2014 and by the end of 2017 they breached 10 000 000 passengers - in just 3,5 years! Starting with 15 double decker buses, OnniBus emerged as the largest comprehensive Finnish network with over 70 cars and 300 employees.
OnniBus.com is known for truly revolutionizing the transportation system in Finland from train-first to bus-first. They achieved that by creating an efficient, reliable and cost-effective solution that can take you from point A to point B in Finland in such a way, that you have no doubts who to travel with again.
The guys at Nomtek provided awesome design work. They also advised us throughout the whole project.
OnniBus.com approached us with a challenge of elevating their brand to a next level by digitizing their communication with end consumers and mobilizing their offer.
This may seem like a broad and complex task and this was indeed the case :).
Our Discovery started with formulating the operating principles for OnniBus.com digital strategy. We decided to stick to the following set:
- Wherever I am, your company is always available
- Whenever I choose to, your business service is at my fingertips
- Whatever my next step is, you have anticipated my needs
- Whatever my action is, you are ready to respond
This allowed us move on and formulate a set of business hypothesis that will allow OnniBus.com to be perceived as mobile first product. One of the most critical ones was making sure that transactions happen instantly on a mobile device. It should not take users more than a couple of taps to have their ticket purchased.
What typically helps a lot is having your hypothesis tested in an isolated environment. We managed to find one in this case.
Once everything was specified and meeting the Definition of Ready criteria our developers, designers and testers were ready to go.
The key was to allow passengers to buy tickets (together with custom preferences) and get route info with minimal amount of clicks - just one click if the user account had all the details setup correctly and an assigned credit card.
Also, passengers had to have all their boarding information ready both online and offline
The most notable achievements and unique features:
- Credit cards are added with first purchase automatically
- Implemented module for easy promotions, both timed and geographical
- Aesthetic overviews of cities are displayed during the passenger’s journey
- Tickets are available offline
- 2000 users daily
- 98% crash free users