French Montana's NFT Sneaker

-
Helping French Montana turn the 3D model of his sneaker into a Snapchat filter for international launch

Creating an immersive shoe try-on for French Montana

Coke Boys Wear is a clothing company created by French Montana, Cams Dolo, and other members of the Coke Boys Records. For the release of their LA Sneaker, Coke Boys wanted to let customers try the shoe online. We helped the company turn the 3D model of the sneaker into a Snapchat filter.

industries:
Entertainment
technologies:
Lens Studio
services:
Augmented Reality
Download on the app storeDownload on Google Play

Coke Boys Wear is an extension of the Coke Boys Records, a music label fronted by Moroccan-American rapper French Montana. Clothes by Coke Boys Wear are available online and in over 500 retail stores.

French Montana and his team were planning to release the much-awaited Coke Boys™ LA Sneaker in September 2021. The shoes would come in 500 pairs of a physical and digital (NFT) bundle.

NFTs (non-fungible tokens) are digital assets stored on the Ethereum blockchain. Considered an “evolution of fine art collecting,” NFTs can include digital fashion, paintings, videos, music, and even tweets. These assets are tradable and give buyers exclusive ownership. In 2021, Grimes, a musician and artist, sold her digital art as NFTs for a total of $6 million. Founder of Twitter Jack Dorsey sold one of his first tweets as an NFT for almost $3 million.

Using augmented reality to streamline the sales process

To boost sales, the team wanted to give the customers the ability to try on the sneakers before purchase. Using an augmented reality filter, the customer would point their smartphone at their feet to see how the sneakers looked.

The AR try-on should facilitate the sales of the physical shoe and the one available digitally in Decentraland.

To bring the AR sneakers closer to customers, we needed to use social media platforms with considerable reach.

But after researching Facebook, Instagram, and Snapchat, it turned out only Snapchat supports foot tracking. Specifically, Snapchat employs deep learning in its AR foot recognition feature.

Using Snapchat’s Lens Studio, our designer would convert the 3D model of the CBLA sneaker into augmented reality.

Scope of Work

Our collaboration with Coke Boys Wear focused on transforming their LA Sneaker into an interactive AR experience, optimizing the 3D model for Snapchat, and creating an engaging AR filter to boost sales and customer engagement.

3D Model Optimization for AR

Reducing the polygon count of the LA Sneaker's 3D model for compatibility with Snapchat’s Lens Studio.

AR Filter Development

Developing an augmented reality filter using Snapchat's Lens Studio, enabling customers to virtually try on the sneakers.

Social Media Integration

Utilizing Snapchat's platform for its advanced foot tracking feature, ensuring a seamless try-on experience for users.

Solution

The 3D model delivered to us had one million polygons. For a seamless implementation with Snapchat’s Lens Studio, we had to reduce the number of polygons.

Then we baked and unified textures on a single UDIM and prepared models for real-time use.

On the release date, the Coke Boys™ LA Sneaker AR Lens was viewed over 76,500 times. The augmented reality filter encouraged users to try on the shoes — the 500 items of the phygital (physical + digital) bundle sold out in one day!

The digital sneaker is wearable in Decentraland and possibly other metaverses in the future. The sneakers are available on Rarible.

Impact

The Snapchat AR filter created an opportunity for people to not only try the shoe but also engage with the experience on social media and during events.

76,5 K

Release day views

500

Items sold

"Nomtek made it possible for my audience to try on my shoes in AR."

Rapper

Immersive AR solutions

Let's talk
Cookie Consent

By clicking “Accept All Cookies,” you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.