Helping Unicity attract new users
GetFit21 creates health and fitness programs for losing weight and leading a healthy lifestyle. We helped GetFit21 build a user-friendly app that elevates the company's content strategy.
Unicity is a US company producing science-backed supplements that support a healthy lifestyle. Unicity has been helping people take care of their health for over 20 years. The company sells its products in over 50 countries worldwide and launches various health-focused initiatives.
GetFit21, one of Unicity’s health-oriented initiatives, is a weight-loss program employing a combination of healthy eating habits, exercise, and education.
Upon launch, GetFit21 was a simple community-driven initiative where coaches helped people lose weight and form healthy eating habits. But the program’s first delivery models soon proved inefficient and constricting, preventing Unicity from delivering a streamlined experience for the participants and coaches.
What Unicity needed was an interactive tool that would allow it to better reach and engage with the community. Unicity needed a hub for sharing guidelines and advice on eating healthy, and also a place where the users could track their progress.
Because GetFit21 relies heavily on the community, the key feature was to let people support and communicate with each other during their weight-loss journey.
Scope of Work
Unicity approached us with a proof of concept (POC) and a general notion of what it wanted the app to do. Our team went to work to extend the POC into a minimum viable product.
MVP Roadmapping
We started by exploring the idea and cross-analyzing the proposed features with the viable ones that would let Unicity achieve its objectives.
Design
We focused the designs of the application on a sense of community and belonging, to help people stay on track of their goals.
Development
Using React Native, we built a stable frontend that could be extended to also include iOS in the future with significant code reuse from the Android codebase.
Solution
Working closely with the Unicity team, we helped them design and build a mobile app that complements the GetFit21 program. The app lets GetFit21’s participants access interactive materials and lessons on nutrition and staying fit.
Users can connect with their coaches for expert-supported progress monitoring. GetFit21 tracks changes in body values and calorie intake based on user-uploaded pictures of meals. The app also features an interactive 1:1 chat with a coach.
The initial MVP consisted of core features that provided meaningful value for the user. Using feedback from the MVP’s release, we introduced supplementary features that helped fulfill the app’s goal. The result is aaA robust mobile app for iOS and Android with a rich community feature where users can actively support and motivate each other. The app gives Unicity coaches valuable insight that increases their effectiveness in helping GetFit21’s participants. Users can share their images and videos to further amplify their pursuit toward a healthier life.
"They are client-focused, reliable, and competent."
Fenton Hughes Product & Brand Manager
Team Composition
To deliver a working version of the app every two weeks, we opted for a cross-functional team.
React Native Developers
QA Tester
UX Designer
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