HyperloopTT is a US-based company developing a high-speed transportation system conceptualized by Elon Musk. The company partnered with Nomtek to create an augmented reality (AR) product presentation for a press conference in Cleveland, Ohio.

Augmented Reality



HyperloopTT is one of the top companies building the futuristic tube-based transportation technology. Founded in 2013, HyperloopTT secured $31 million in funding for growth and the development of patented solutions to support the hyperloop system. Currently, HyperloopTT has over 800 engineers on board.

HyperloopTT’s goal is to build a frictionless transportation system that propels passenger pods at speeds of about 700 miles per hour.

two man discussing a 3d image of a train station

What was the challenge_

In 2019, HyperloopTT and over 80 organizations conducted a feasibility study that proved the technology is a viable venture. Still, a hyperloop system is a complex infrastructure, which requires resources and legislation. 

To convince the state’s decision-makers to support the idea of a hyperloop connecting Chicago and Cleveland, the company needed an immersive product presentation.

HyperloopTT had to impress stakeholders through a tangible experience that showcased the possibilities of this sizable undertaking.

How did we solve the challenge_

Providing truly immersive experiences calls for innovative technologies in the field of augmented reality and spatial computing (XR). Magic Leap, a leading XR company, had just the technology HyperloopTT needed to showcase the product.

Partnering with HyperloopTT and Magic Leap, our team created a fully engaging product presentation that explained the concept of a hyperloop in multiple contexts.

two man discussing a mockup of a train station

What was the scope of the project_

At the launch of the project, HyperloopTT gave us a brief with the presentation content and visuals. We used the brief as a guideline, but in the end, the company gave us free rein on the creative process.

Relying on our expertise in AR development, HyperloopTT trusted us with the creation of designs and animations. Our cross-functional team brought HyperloopTT’s vision closer to reality using Magic Leap’s extensive toolset.

What was the business outcome_

An immersive mixed reality product presentation the stakeholders could explore and interact with. The presentation was a highly engaging experience where the state’s officials grasped how a hyperloop would look and work.

We supported HyperloopTT during the press conference in Cleveland, helping the company showcase the immersive AR experience and answer all questions from the conference’s participants.

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Rob Miller
Rob Miller
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