PONS has been a leading language learning materials publisher since 1978. The company is actively pursuing innovation paths to help users learn languages more effectively. Nomtek worked with PONS to build a robust dictionary app.
PONS offers users a rich library of learning resources with dictionaries, audio courses, and grammar workbooks. Altogether, PONS boasts over 500 different learning resources.
PONS had great experience in traditional publishing, steadily catering to a stable audience size. But the company wanted to pursue digital innovation to both improve their learning services and acquire new users.
Transforming the vast library of resources to a mobile app calls for an organized and carefully thought-out strategy. PONS reached out to us to help them start their journey toward digital transformation.
For most people, applications like dictionaries become a staple. Being able to quickly look up words and phrases is often necessary to conduct everyday operations, especially when working in multinational environments.
What PONS needed was a scalable product that could seamlessly serve big audiences that used different mobile phones and had varying Internet speeds.
With the option to listen to words and phrases in different languages, PONS Translate can be used to practice pronunciation and speaking.
The app quickly retrieves dictionary entries from a vast database of different languages.
Fast and accurate text translation help users communicate better and more effectively. Users can search for single words or whole phrases.
Digital transformation is always a complex process, especially for companies that come from a print-first environment.
We used a cross-functional team of designers and devs to facilitate the transition of a huge database of learning resources to a mobile app. Once the app was live, we helped PONS define and understand different metrics and analytics to follow app progress and achieve KPIs.
PONS Translate is a flagship PONS product used by millions of users daily. With 40 dictionaries in 36 languages, PONS Translate lets users quickly look up words in their target language. The app features dictionaries with varying levels of advancement to suit language learners across all levels of proficiency.
PONS Translate has been downloaded over 8 million times.
