Superchat aggregates communication channels for small and midsize companies. We partnered with Superchat to help them build a mobile application that makes communication between companies and customers even more efficient.
Tired of the inefficiency and poor customer experience in phone and email communication with businesses and specialists, Mika Hally and Yilmaz Köknar founded Superchat in July 2020.
Superchat’s goal was to create a simple customer communication experience for businesses. The product aggregates Facebook, WhatsApp, Telegram, Instagram, Google Business Chat, email, and SMS into one inbox.
Countless phone conversations, email threads, and chats can make communication between companies and customers disorganized. That lack of organization often negatively impacts customer experience, creating response delays and messaging disruptions. It also affects customer-facing employees who lack a centralized communication channel.
Superchat solved this problem by streamlining the communication between companies and customers — Superchat brings all popular communication channels into one inbox.
But Superchat wanted to extend the functionality of their service even further. Superchat needed a mobile application.
A mobile application with an intuitive interface would help companies using Superchat clean up communication with customers. By keeping private and business conversations separate, the Superchat mobile app would become an on-the-go communication tool for tending to customer needs.
Push notifications that remind employees about new messages would improve waiting times and create efficient communication patterns.
An intuitive mobile application lets companies stay close to customers — this is potentially a deal-breaker in industries where rapid customer service is critical.
Companies can build a convenient, real-time chat capability with customers.
Superchat has a review aggregating feature that helps companies obtain reviews and ratings from customers.
Users can build a custom messaging feed that includes the most used messaging channels by customers.
We started the project with an in-depth UI review of the designs provided by Superchat’s team.
The UI review revealed a possibility for scope cuts. We didn’t cut out the features, however, only focused on styling, animations, and layouts. Scope cuts helped us release the product faster while preserving its functionality.
Whenever complex feature suggestions appeared during development, we advised Superchat to build simpler if less exciting alternatives. Adding complex features can always be done later — once the app is in active use and brings customer value. This way the application can be market validated while keeping development time to a cost-effective minimum.
A React Native mobile application that runs on iOS and Android. The Superchat mobile app lets employees talk with customers using popular communication channels.
Customer-facing employees can assign roles and threads, encourage customer reviews, and receive push notifications for incoming messages.
At the start of 2021, Superchat completed a seed financing round, raising a total of €2.8M. The company got the necessary funds to further simplify customer communication for companies. In 2022, Superchat received another $15.6 million in a Series A round.
