Switch & Co

Giving users a better way to achieve their fitness goals in cities

Product Discovery and Development of Switch & Co: Events App

Switch & Co is a UAE-based company delivering fitness and beauty services in Dubai. The company reached out to nomtek to build a mobile application where users could book local activities.

Mobile Development
UX/UI Design
Discovery Workshop
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Switch & Co was founded by Gary Blowers, who wanted to facilitate access to an assortment of sport and well-being events in Dubai.

Dubai has a great number of facilities worth visiting, offering health, fitness, and well-being activities. But a lot of the available services are simply difficult to find or book conveniently. Switch & Co wanted to tap into the unrealized potential hidden in the populous city.

Scope of Work

Our task was to develop a comprehensive mobile application for Switch & Co, focusing on easy event discovery, booking, and payment, enhanced by QR code functionality and grounded in thorough market research for optimal user engagement.

Building a User-Friendly Booking Platform

Creating an intuitive mobile app for booking fitness and wellness events in Dubai, complete with advanced search and payment features.

QR Code Integration for Enhanced Experience

Implementing QR code scanning within the app to streamline event participation and interaction.

Data-Driven Market Analysis and Product Discovery

Conducting extensive market research and product design workshops to understand user needs and build a roadmap for the app’s development and success.


What Switch & Co needed to help users find and participate in a variety of locally hosted activities was a booking app. A convenient and secure app with a payment solution and intuitive event filtering and booking capabilities could help users of Switch & Co explore Dubai from a health-oriented perspective.

To make the application successful, we did extensive product discovery and design workshops. Thanks to an in-depth analysis of the market need, we identified business cases and the so-called mobile moments — all of it without a single line of code. Data-driven research helped us build a solid business roadmap that has directly influenced the app’s success.

A mobile booking app with a seamless UX and UI available for iOS and Android users. Switch & Co lets users find, book, and pay for a variety of activities listed in Dubai.

Upon product launch, Switch & Co was acquiring 1,000 new users every 16 days, with an average of 3 bookings per user. Switch & Co also received Men's Health Award as one of the best fitness apps.

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