Switch & Co


Switch & Co is a UAE-based company delivering fitness and beauty services in Dubai. The company reached out to nomtek to build a mobile application where users could book local activities.



Switch & Co

Switch & Co was founded by Gary Blowers, who wanted to facilitate access to an assortment of sport and well-being events in Dubai.

a landscape view of dubai

What was the challenge_

Dubai has a great number of facilities worth visiting, offering health, fitness, and well-being activities. But a lot of the available services are simply difficult to find or book conveniently. Switch & Co wanted to tap into the unrealized potential hidden in the populous city.

How did we solve the challenge_

What Switch & Co needed to help users find and participate in a variety of locally hosted activities was a booking app. A convenient and secure app with a payment solution and intuitive event filtering and booking capabilities could help users of Switch & Co explore Dubai from a health-oriented perspective.

four screens from the mobile app with exercise booking options
screenshot of one of the main screens

Advanced Search

Users can browse through a wide array of events hosted in Dubai. Specify their desired date and location to find a personalized experience.

Event Booking

In Switch & Co, users can conveniently book and pay for their desired event.

QR Code Scanning

QR codes amplify user experience within the application.

What was the scope of the project_

To make the application successful, we did extensive product discovery and design workshops. Thanks to an in-depth analysis of the market need, we identified business cases and the so-called mobile moments — all of it without a single line of code. Data-driven research helped us build a solid business roadmap that has directly influenced the app’s success.

What was the business outcome_

A mobile booking app with a seamless UX and UI available for iOS and Android users. Switch & Co lets users find, book, and pay for a variety of activities listed in Dubai. 

Upon product launch, Switch & Co was acquiring 1,000 new users every 16 days, with an average of 3 bookings per user. Switch & Co also received Men's Health Award as one of the best fitness apps.

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