Switch & Co is a UAE-based company delivering fitness and beauty services in Dubai. The company reached out to nomtek to build a mobile application where users could book local activities.
Switch & Co was founded by Gary Blowers, who wanted to facilitate access to an assortment of sport and well-being events in Dubai.
Dubai has a great number of facilities worth visiting, offering health, fitness, and well-being activities. But a lot of the available services are simply difficult to find or book conveniently. Switch & Co wanted to tap into the unrealized potential hidden in the populous city.
What Switch & Co needed to help users find and participate in a variety of locally hosted activities was a booking app. A convenient and secure app with a payment solution and intuitive event filtering and booking capabilities could help users of Switch & Co explore Dubai from a health-oriented perspective.
Users can browse through a wide array of events hosted in Dubai, specify their desired date and location.
In Switch & Co, users can conveniently book and pay for their desired event.
QR codes amplify user experience within the application.
To make the application successful, we did extensive product discovery and design workshops. Thanks to an in-depth analysis of the market need, we identified business cases and the so-called mobile moments — all of it without a single line of code. Data-driven research helped us build a solid business roadmap that has directly influenced the app’s success.
A mobile booking app with a seamless UX and UI available for iOS and Android users. Switch & Co lets users find, book, and pay for a variety of activities listed in Dubai.
Upon product launch, Switch & Co was acquiring 1,000 new users every 16 days, with an average of 3 bookings per user. Switch & Co also received Men's Health Award as one of the best fitness apps.