Immersive Motorsport

Apple Vision Pro Application Concept

Use Case Overview

Today's motorsport industry faces multiple challenges, such as maintaining viewer interest in a crowded entertainment market, attracting younger demographics, and enhancing the live viewing experience to compete with other forms of leisure activities. By leveraging AR in motorsport, companies can offer their fans unparalleled immersive experiences, catering to the evolving consumption habits of a digitally native audience and securing their position in the future of sport entertainment.

Racing companies can use advanced live video streaming, 3D rendering, and world recognition technology to build immersive spatial experiences and attract new sponsorship to create new revenue opportunities and capture more of the racing simulator market estimated to exceed $1 billion by 2030.

This is a conceptual demonstration created by Nomtek. It is intended to inspire by illustrating the potential benefits of utilizing Apple Vision Pro - a new, fascinating technology whose positive impact will be large but is yet to be discovered. It is also intended to show Nomtek's engineering competences and application delivery capabilities.

Streaming Services
World Recognition
3D Animations

Source: Midjourney

Source: Midjourney


Apple Vision Pro's spatial computing feature opens up new avenues for immersive racing experiences where every millisecond counts.

Race-day multiview screens

Following multiple aspects of the race from a single screen.

Multiple viewing angles

Taking full control and switching on demand between multiple viewing angles.

Race archive

Re-experiencing favorite races through different sets of viewing angles.

Virtual simulation

Participating in virtual simulations of races, either as drivers or team strategists.

Real-time race stats

Keeping all the relevant statistics always at hand.

3D rich materials

Driver and car data presented real-time with engaging 3D-rich materials.

Source: Midjourney

Value for Fans

Leverage the expertise of seasoned full-stack teams to build sticky products. We prioritize your objectives and ensure transparency throughout the process for timely project completion and clear communication.

Being right in the center

Augmented reality and virtual can provide fans with immersive experiences, allowing them to feel like they're right in the heart of the action during sports events.

Interactive experiences

Fostering a sense of participation and involvement, augmented reality platforms can offer interactive content such as behind-the-scenes tours, interactive driver interviews, and virtual pit lane experiences.

Virtual track walkthroughs

Helping fans appreciate the skill and strategy involved in car racing, fans can take virtual tours of the track to better understand the challenges drivers face during a race.

Educational content

AR and VR can be used to create educational content, such as tutorials on car design, engineering, and race strategy. This can help fans understand the technical aspects of motorsport and deepen their appreciation for this form of car racing.

Source: Midjourney

Value for Motorsports Companies

Keeping fans engaged and attracting new audiences is crucial for motorsport. With changing media consumption habits and competing entertainment options, maintaining viewership figures can be enhanced by unleashing the power of emerging technologies.

Appealing to a new generation of fans

Spatial technologies appeal to younger demographics who are increasingly drawn to immersive and interactive forms of entertainment.

Making motorsports more accessible

Mixed reality can make racing events more accessible to fans who may otherwise be unable to experience live races due to geographical or logistical constraints.

Enhanced sponsorship opportunities

Creating new opportunities for sponsorship activation and revenue generation, AR and VR platforms offer innovative opportunities for sponsors to engage with fans through immersive branded content and experiences.

Add another layer of immersion to motorsport events

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