The Apple Way
If we can learn anything from App Store history, the right placement and rating at App Store can greatly contribute to the app’s success. When the first mobile apps were launched, even the silliest apps could generate revenue. Now Apple estimates that in 2022 the App Store ecosystem facilitated more than $1.1 trillion in billings and sales worldwide. At nomtek, we gained significant experience back then in developing native iOS apps and getting through the whole App Store’s approval process. Not to say that it was or is particularly easy — Apple is famous for its QA processes, but we can assume that the AVP Store will be even more rigorous. So building apps that will be “just fun” without bringing much value to the users might not be enough.
Developing an app for Vision Pro requires a carefully crafted strategy to ensure it resonates with users and gains traction. The AVP Store might be more selective than the mobile App Store was initially, necessitating a focus on quality over quantity. A smaller number of AVP users (due to production limits) also means faster market saturation.This small user base dynamic demands that subpar apps quickly fade away, while well-designed and innovative ones receive ample support from Apple.
One of the keys to success in app development lies in identifying the "spatial moment" — the unique XR interaction that resonates with users. It’s similar to mobile moments that we looked for when mobile apps were gaining popularity. A mobile moment happens when a user pulls out their smartphone to complete an urgent action, i.e., interact with your product. We can speculate that a spatial moment in AVP apps will include strong design and mixed-reality features.
Apple knows its users well so drawing from Apple's strengths and recommendations is essential. Choosing a tech stack that will allow you to fully explore the potential of AVP and its Windows, Volumes, and Spatial applications is a critical step in the development process.
Taking all of the above into consideration, we’ve gathered recommendations on what apps can achieve success on AVP.