Launching Supplement Brands Faster With Branding a Scalable Shopify Architecture

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Mineral Moon

Supporting Klout PWR From Research to Product Launch and Multi-Store Setup

Klout PWR partnered with us for end-to-end product work: audience research, brand identity, product testing, and scalable Shopify technology, to launch multiple supplement brands quickly and consistently. With Shopify as the foundation, we delivered a flexible storefront system supported by analytics, design, development, and maintenance. The result is a successful launch process repeated across multiple products and stores, reducing development costs by 87% on follow-up launches.

industries:
Fitness
technologies:
Shopify
services:
Web Development
UX/UI Design
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Klout PWR approached Nomtek with a clear business goal: test and launch new supplement brands in a consistent process that enabled fast delivery and data-backed decision-making. Each product line had to be rooted in scientific credibility while maintaining strong visual and emotional appeal to customers.

Together, we defined a system where new brands could be launched in stages, starting with a presale campaign, followed by a single-product offering, and eventually scaling into full product lines. Our team supported Klout PWR in product branding, Shopify store design,  development, and infrastructure. Additionally, we helped Klout PWR in research that guided product-market fit and brand recognition.

“We had a tight timeline and high expectations — Nomtek delivered. The app became a key part of our sales pitch and helped us open important conversations with partners and investors. What impressed me most was how quickly they understood our goals and adapted the design to match exactly what we needed for live demos.”

Mark Reimer, Co-Founder at Hamelin Tech

Scope of Work

The work was delivered in iterative phases across product lines, with continuous collaboration between our team and Klout’s internal stakeholders.

Product branding and audience consulting

We supported Klout’s team with tone-of-voice development, quantitative audience research, and influencer-distributed surveys. Our team helped test logos, packaging, and messaging before launch to align with customer expectations.

Design and UX/UI execution

Knowing visual trust is critical in the supplement space, we built a pixel-perfect storefront with strong visual systems grounded in color psychology and brand recognition. We also produced a brand book to help maintain communication quality across distributed teams and time zones.

Custom Shopify website development

We delivered full e-commerce functionality including presale flows, CMS, product templates, and reusability layers to support future store builds. Brand storytelling was focused on clinical claims, science-backed benefits, and transparency.

Project management and procurement support

Beyond software delivery, our team helped track milestones across vendors and manage workflows to maintain speed and alignment between business and product teams.

Performance tracking and insight

We implemented continuous analytics to monitor engagement, conversion, and behavior patterns. The data fed directly into product decisions, helping Klout iterate quickly post-launch.

Post-launch support and scaling

We maintained and optimized the system post-launch, applying learnings to reduce the cost of building the next store by 87% and improving session engagement and conversion rates.

Scope of Work

The work was delivered in iterative phases across product lines, with continuous collaboration between our team and Klout’s internal stakeholders.

Product branding and audience consulting

We supported Klout’s team with tone-of-voice development, quantitative audience research, and influencer-distributed surveys. Our team helped test logos, packaging, and messaging before launch to align with customer expectations.

Design and UX/UI execution

Knowing visual trust is critical in the supplement space, we built a pixel-perfect storefront with strong visual systems grounded in color psychology and brand recognition. We also produced a brand book to help maintain communication quality across distributed teams and time zones.

Custom Shopify website development

We delivered full e-commerce functionality including presale flows, CMS, product templates, and reusability layers to support future store builds. Brand storytelling was focused on clinical claims, science-backed benefits, and transparency.

Project management and procurement support

Beyond software delivery, our team helped track milestones across vendors and manage workflows to maintain speed and alignment between business and product teams.

Performance tracking and insight

We implemented continuous analytics to monitor engagement, conversion, and behavior patterns. The data fed directly into product decisions, helping Klout iterate quickly post-launch.

Post-launch support and scaling

We maintained and optimized the system post-launch, applying learnings to reduce the cost of building the next store by 87% and improving session engagement and conversion rates.

Solution

Each Shopify storefront was built to function not only as an e-commerce site but as a tool for market validation and brand development. With analytics in place from day one, Klout PWR could test visual identity and product-market fit with real users before scaling.

From front-end design to backend configuration and project operations, we delivered a complete solution that supports product launch at speed, without sacrificing performance or quality.

Better Product Launches, Lower Costs, More Data

By building a repeatable process and reusable infrastructure, Klout Brands can now test and launch multiple supplement lines faster, cutting development costs on follow-up launches by 87%. Post-launch analytics showed a measurable increase in sales and active session duration. The collaboration supported not just a product launch, but a foundation for growth, shaped by data and built for scale.

The Impact

Research-driven product branding helped Mineral Moon improve conversion rate and returning customer numbers.

2,7%

Conversion rate

47%

Returning customers over time

Team Composition

We assembled a cross-functional team combining product consulting, UX/UI design, development, QA, and project management. This structure allowed us to move quickly across all stages, adjusting the backlog in response to real-time feedback and business needs. The team’s ability to shift focus between priorities ensured smooth delivery across time zones and rapid iteration during key phases of the project.

1

Web Developer

1

Designer

0,5

Project Manager

0,5

Product Manager

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