How Businesses Use Augmented Reality: App Examples across Industries
With relatively cheap implementation costs and easy accessibility, mobile AR is a great choice for a goal-oriented tech asset. Businesses can use augmented reality to increase customer engagement, improve brand promotion and awareness, and facilitate the creation of product demos.
Multiple high-profile companies are investing in AR tech. Among them are Qualcomm, Apple, Facebook, and Google.
Both Apple and Google are heavily developing their respective AR software development kits (SDK). ARInsider projects that by the end of 2020, there will be over 2.5 million AR-compatible mobile devices out there compared to only 500 million active users. There’s a huge potential for commercial adoption of this tech.
Update October 2021: As of 2021, there are roughly 2 billion AR-enabled devices, with 851 million Android smartphones and 1.25 billion iOS phones.
In fact, IDC’s Worldwide Augmented and Virtual Reality Spending Guide predicts that global spending on cross-reality tech will experience an exponential growth of 77% CAGR between the years 2019 and 2023.
No mainstream implementation of costly technology necessary to bring it to the users makes augmented reality that much more accessible. On the other hand, virtual reality or mixed reality headsets are still too expensive for such widespread adoption.
But what is all the fuss about? Can AR apps transform businesses and add tangible value? Check out how augmented reality is helping businesses.