How Businesses Use Augmented Reality: App Examples across Industries

With relatively cheap implementation costs and easy accessibility, mobile AR is a great choice for a goal-oriented tech asset. Businesses can use augmented reality to increase customer engagement, improve brand promotion and awareness, and facilitate the creation of product demos.

Multiple high-profile companies are investing in AR tech. Among them are Qualcomm, Apple, Facebook, and Google.

Both Apple and Google are heavily developing their respective AR software development kits (SDK). ARInsider projects that by the end of 2020, there will be over 2.5 million AR-compatible mobile devices out there compared to only 500 million active users. There’s a huge potential for commercial adoption of this tech.

Update October 2021: As of 2021, there are roughly 2 billion AR-enabled devices, with 851 million Android smartphones and 1.25 billion iOS phones.

Combined forecast for ARCore and ARKit devices and user base
Combined forecast for ARCore and ARKit devices and user base. Source ARInsider

The AR market alone is blooming, with various forecasts projecting it to reach between 30 to 80 billion USD in the upcoming years (1, 2, 3).

No mainstream implementation of costly technology necessary to bring it to the users makes augmented reality that much more accessible. On the other hand, virtual reality or mixed reality headsets are still too expensive for such widespread adoption.

But what is all the fuss about? Can AR apps transform businesses and add tangible value? Check out how augmented reality is helping businesses.

woman with hair color change via augmented reality app
7 Ways How Businesses Use Augmented Reality

AR for Increasing Sales


Houzz enhances its selling and reach capabilities with AR, to help customers better visualize how a product would look like in their house. A growing selection of products available for an AR viewing helps Houzz fuel sales and increase engagement.

The 3D view features tiles, furniture, lighting, and other accessories. Houzz’s CEO Adi Tatarko said that users who used the My Room 3D tool were 11 times more likely to make a purchase.

Floor tile selection in augmented reality
Tile selection in AR. Source: Houzz

Once you’ve set up AR capability inside an ecommerce app, creating and adding 3D models of products is a relatively inexpensive way to bring AR to your customers.

Wanna Kicks

Great-looking shoes don’t always look equally great on feet. Wanna Kicks gives its customers a chance to try how a pair of sneakers would look on their feet before making a purchase.

There’s still a huge opportunity in retail AR that will most likely be explored in the upcoming years. For example, customers could create a 3D image of their body to be used across shops for better fitting experiences. And I’m not talking here about a simple superimposition of an image of a shirt onto the picture of your body. A 3D scan would reflect how the material flows on different body shapes.

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Increasing Engagement and Interaction to Boost Retention

Google Lens

Now that’s a piece of app that I absolutely love. When I first downloaded Google Lens, I had this nagging urge to g-lense everything around me. And even if not all the stuff I g-lensed was properly identified (for some reason, my sleeping cat’s paw got tagged as a rat), Google Lens has proved to be really useful in real-life situations where you need to translate or identify something.

But that’s just one side of Google Lens. The app can also be used as a powerful marketing tool. For example, by scanning a product, customers can check product reviews, product information, or price comparison. Brands can offer coupons or promos hidden inside ads. The key is to provide plenty of info that can be delivered to your customers via Google Lens.

Checking a restaurant’s rating in augmented reality
Checking a restaurant’s rating in augmented reality. Source: Google via CNNtech

Moreover, ads can be further explored and give a greater background when a user simply scans a billboard, no QR codes involved.

Spurring Brand Engagement and Recognition

FC Bayern München

FC Bayern München knows how to keep its fans engaged and entertained. Their fan engagement AR experiences let fans explore famous murals and place favorite players inside the user's real-life environment. Fans can create custom AR images with the club’s players and post these images on social media.

FC Bayern Munich’s fan engagement AR experience
FC Bayern München’s fan engagement AR experience. Source: FC Bayern

This take on AR is a great way to stay connected with fans and keep them consuming more content and sharing it with the world.

FC Bayern Basketball AR-Experience

Riding on the success of FC Bayern's football experience, the club has created an AR app for basketball fans. The app lets users collect 3D player avatars and shoot virtual balls to collect points and level up

The app is available for iOS and Android. With every release of its fan-focused digital products, FC Bayern proves it knows how to engage fans and keep them loyal to the club.

Streamlining Customer Experience

UPS Mobile

UPS makes it easier for its customers to measure their packages with the in-app measurement tool that automatically inputs package dimensions after scanning.

UPS mobile augmented reality packaging experience
Screenshots from UPS Mobile app for managing shipments. Source: Google Play

Domki Marysia

Domki Marysia is an excellent example of the use of AR to facilitate purchases for customers. Domki Marysia uses AR to help customers determine if a house they’re interested in will fit into their lot. Customers can check the views from the windows and even walk through the house to see how it'll look like in reality.

Customers scan their empty lot and the app will render a 3D model of the house the customer is interested in.

an augmented reality house-rendering feature from
Domki Marysia uses to power their augmented reality capabilities.

Eco Structures AR

Eco Structures is a company that builds cost-effective accommodation suitable for a variety of uses. The company launched its mobile app with AR functionality to help its clients visualize how the tent-like structures would look like in their space.

various houses on a plot of land in augmented reality
Eco Structures AR in action. Source: Goole Play

Improving Product Demo Creation


JigSpace is a great app for everyone curious how stuff works. Users can explore available “Jigs” or create their own.

What started as an education app, however, has now evolved into a comprehensive tool that can be used by businesses for training, prototyping, and demos.

JigSpace has launched Jig Workshop Pro, where users can create interactive and immersive product presentations.

AR product presentations for business, as seen in Jig Workshop Pro
AR product presentations for business, as seen in Jig Workshop Pro. Source: JigSpace

Jig Workshop Pro supports multi-user collaboration and remote live demo presentations.

Equipping Professionals with Tools

RoomScan Pro and RoomScan LiDAR

Using patented technology, RoomScan LiDAR creates floor plans using the iPhone's newest hardware, including Apple’s LiDAR Scanner and the A12Z Bionic chip.

Multiple export options, floor plan views, and whole floor scan are just some of the features RoomScan LiDAR offers its users. It’s a great tool for architects who want to quickly draw floor plans or for homeowners.

AR Ruler App

How many times have you been in a situation where you had to measure something fast but had no tools to do it? Well, to the rescue in such situations come AR-based measuring apps such as AR Ruler App.

AR Ruler App lets users measure distance, angles, volume, and height, among many other available measurement options.

Various measurement options in an AR tool
Various measurement options in an AR tool. Source: AR Ruler App

While there are still inaccuracies present in the app, with the introduction of iPhone 12 Pro — that features Apple’s LiDAR Scanner — we can expect this family of apps to offer significantly better measurement accuracy.


SunSeeker is another tool valued by various professionals. From architects and homeowners to realtors and gardeners, SunSeeker gives users detailed information on how the sun operates in a given location.

Solar tracking in augmented reality
Solar tracking in augmented reality. Source: SunSeeker via App Store

Check out how we helped Lighticians design and develop a mobile app for controlling light fixtures.

Creating Memorable and Personalized Customer Experiences

Wella Professionals Smart Mirror

Wella’s Smart Mirror lets customers see how they would look with different hair colors. Equipped with face-recognition capabilities, Smart Mirror can be used to further personalize customer experiences by reviewing past looks.

Live hair color try-on AR experience. Source: COTY

Wella’s augmented reality solution was named a CES® 2019 Innovation Awards Honoree.


Inkhunter is a great app for those thinking of getting a tattoo. Users can see the design on a body part of their choice before making a lifelong decision. The customer may use their own art or Inkhunters’ gallery.

inkhunter AR tattoo try-on feature
Inkhunter helps users see tattoo art on their bodies. Source: Google Play

Augmented Reality Is Helping Businesses and Professionals

Many companies have already implemented AR into the customer journey, letting consumers experience products before committing financially. The widespread adoption of AR by businesses can accelerate the transition to a new dimension of online shopping. And since the COVID-19 pandemic has accelerated the transition to online retail by five years, AR-supported sales can be a key differentiator.

Businesses that incorporate augmented reality can leverage AR to improve user experience and increase customer engagement. Professionals using AR tools for work can streamline operations and boost efficiency.

Interested how AR could help your business? Contact us and let’s have a conversation.
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