B2B Marketing Manager

We are looking for an experienced, driven, and results-oriented B2B Marketing Manager to lead our marketing engine and drive revenue growth. In this role, you will act as both a strategist and a hands-on architect, translating high-level business goals into actionable marketing roadmaps.

You will bridge the gap between high-level growth marketing (including lead generation) and engaging content. Partnering with an in-house developer, you will co-create AI agents and advanced workflows to build a highly qualified SQL pipeline with a business-outcome mindset.

• Marketing Operations & Sales Enablement: Manage the marketing budget, backlog, and performance. Partner with Sales and Account Management to deliver customized pitch decks and enablement assets that drive revenue.
• Lead Generation & Paid Campaigns: Plan and execute B2B growth strategies (ABM, outbound) to build a predictable SQL pipeline. Run Google Ads (Search/Retargeting) and optimize conversion funnels.
• Content & AI-Era Search (SEO/GEO): Oversee high-quality long-form content, thought leadership, and client case studies. Optimize assets for traditional search engines and AI models (AI Overviews, LLMs).
• Omnichannel Distribution & Community: Direct content distribution across LinkedIn, newsletters, and relevant subreddits, building an authentic brand presence in industry communities.
• Webflow CMS & UX: Manage content assets and rapidly launch landing pages from pre-made components within Webflow CMS, ensuring strong conversion-rate optimization and UX structure.
• Automation & Tech Stack: In cooperation with a seasoned developer, lead the integration of automation platforms (Make, Zapier, n8n) and AI-assisted workflows to maximize team efficiency and shorten time-to-market.

• Proven experience in Growth marketing - strong focus on growth activities, ABM, outbound, and lead generation.
• Strong understanding of GEO (Generative Engine Optimization) and how AI search engines extract information.
• Hands-on experience with Webflow CMS and building pages from components.
• Familiarity with paid acquisition (Google Ads) and B2B lead generation tools (HubSpot, Apollo).
• A hacker mindset: experience with automation tools (Make/Zapier/n8n) and leveraging AI to scale output without sacrificing quality.
• Experience in the IT services sector is a strong asset.
• Excellent copywriting and communication skills, with the ability to interview clients and turn technical jargon into engaging stories.
• Fluent English (C1/C2 level) and excellent command of Polish.

• Excellent problem-solving, communication, and presentation skills.
• Growth mindset — passion for gaining knowledge, experimenting, and learning from your mistakes.
• Self-organization and a strong sense of ownership.
• Being an empathetic team player, open to giving and receiving feedback, and understanding that team results are something more than individual performance.
• Passion for technology, innovation, and staying up-to-date with industry trends.

• Impactful work: Partnering directly with our CGO, you will build marketing systems that move the needle for global giants. We work with major players such as Randstad, Siemens, Pilatus, and Vogue Singapore – meaning your strategies will directly impact some of the world’s most recognizable brands.
• Opportunity to explore new ideas and approaches to solving complex problems, allowing you to continuously learn and grow in your role.
• You will join a unified Growth Team where CEO, Sales, and Marketing work hand-in-hand as one single unit to achieve shared goals.
• Company culture which empowers you to take initiative and make a difference within the organization.
• Flexible working hours and the possibility to work remotely. MacBook and Slack lovers :) 
• B2B (paid time off possible) or regular employment contract.
• Health & Wellbeing — Private healthcare and Multisport.