Jagermaister

Touching the music

Overview

Night Embassy Berlin is an annual event organized by Jagermeister. We worked with Jagermeister to create an innovative form of art expression in mixed reality for one of Night Embassy's performances.

Branch
Entertainment
AV
Service
Augmented Reality
Technology
Magic Script
Unity

About

Touching the music

Night Embassy by Jagermeister is an art initiative that aims to reinvent Berlin’s nightlife. Combining nightlife culture and creative talents, Night Embassy explores multiple shades of art, performance, music, and other areas of creative freedom.

What was the problem_

Pursuing alternative forms of expression calls for solutions that draw from technology, creativity, and imagination. Jagermeister’s Creative Director, Rania Kim, wanted to enrich Night Embassy’s residency program with something experimental and engaging.

How did we solve the problem_

Jagermeister wanted to use Magic Leap to deliver unexplored interactions in an immersive environment. Magic Leap can be used to create experiences that incorporate gestures, sounds, 3D graphics, and AI. A perfect setup for stretching the boundaries of creativity and entertainment.

What was the scope of the project_

Jagermeister came to us with an idea, 3D graphics, and AI-generated sounds. There was very little time to work on the project, but we loved the idea and launched full force at it.

The collaboration with Berlin-based artists soon evolved into a delightful and inspiring project. We used our Magic Leap, Lumin SDK, and Unity knowledge to design and develop this unconventional mixed reality experience.

What was the business outcome_

A fun, engaging, and highly entertaining Magic Leap app that lets users interact with music in real time. The 3D objects recognize and react to a variety of user controls, i.e., head, hand, and eye movements. Using the app, users can communicate with AI through sounds and experience music in an entirely different way.

Driven by a sudden burst of creativity, Rania Kim asked us to introduce last-minute changes to the app, just before release. We managed to include the ideas within a very tight schedule. The immersive “Touching the Music” performance during Night Embassy’s event was exhilarating and unconventional.

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Let's innovate together!
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